Pet Food Institute

Lambrakis describes how the speedy progress of the pet food category continues to bring exciting alternatives for new products and revolutionary ideas to be accelerated towards the end line. Staying targeted and true to a sturdy new product development process, with a high diploma of cross-functional collaboration, is essential to the success of a model new product launch. Pet owners and veterinary professionals have a proper to know what they are feeding their animals.

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By Lee Chun Hei

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